Christy's Table Brand Identity

I collaborated closely with a mental health advocate and lifestyle influencer to create a brand strategy and visual identity that effectively conveyed their values and mission to their target audience. The client's goal was to cultivate a space for open and constructive dialogue around mental health issues, and they sought a clean and minimal logo that would invite their audience to engage in such discussions.

To achieve this objective, I conducted extensive research and analysis of the client's industry, target audience, and competition. I then worked collaboratively with the client to develop a comprehensive brand strategy that encompassed their core values, unique selling points, and desired brand perception. Drawing on this strategy, I created a brand identity that incorporated a minimalist aesthetic and a color scheme that evoked a sense of calm and serenity.

The resulting logo and visual identity effectively communicated the client's brand values and mission to their target audience, and served as a powerful tool to establish a distinct and memorable brand presence. Throughout the design process, I maintained clear and consistent communication with the client, ensuring that their vision and goals were always at the forefront of our work together.